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Stars’ social media backlash a warning for employers
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John VDLD
John van der Luit-Drummond, Editor

Love it or hate it, social media is now interwoven into the fabric of modern life. For businesses, it is a key tool to build and strengthen a brand and for interacting with customers. It is also a veritable minefield where an employee’s ill-judged tweet can severely damage a company’s reputation.