Advertisers vote with their feet in Fuji TV sex scandal

Fuji Media forced to launch fully independent, third-party review amid “cover up” claims

Fuji TV
Fuji TV headquarters in Odaiba, Tokyo. iStock.com/Carlos Pascual

The Fuji Television Network’s loss of 80 advertisers over its handling of a sex scandal  shows the importance of acting swiftly when inappropriate conduct is alleged.